More tips

Monday, October 15, 2007

Bajaj, Hero Honda kick start price war

Unleashing a price war in the entry-level motorcycle segment ahead of the festive season, country’s leading bike makers Hero Honda Motors Limited and Bajaj Auto Limited have reduced prices of their 100 cc products by Rs 2,020 and Rs 4,000 respectively.

Post the festive season discount, the 100 cc Bajaj Platina would be available for Rs 29,990 (ex-showroom) down from its usual price of Rs 33,990. “Our competitors are offering 100 cc bikes at reduced prices during the festive season. The discount on Platina is being offered to counter competition in the segment,” Bajaj GM Marketing Amit Nandi said.

He said the discount is applicable on Platina bookings made from Saturday and would be offered till the end of this month. “The discount offer would extend till October 31 and is applicable from bookings made on October 13. We have not taken a call on whe-ther to extend this discou-nt beyond October 31,” Mr Nadi added.

No comments: