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Thursday, August 23, 2007

Google still tops search terrain

Google is still the undisputed king of the search terrain, says a new study. According to research firm ComScore, about 55.2 per cent of all sea-rches conducted on the Internet are thr-ough Google. Yahoo is a distant second with 23.5 per cent searches and Microsoft is even further away with 12.5 per cent. They were followed by Ask.com at 4.7 percent and Time War-ner Network (AOL) with 4.4 per cent.
Google’s supremacy was never in doubt but the ComScore study has revealed that it has surged ahead when compared to last year, when it accounted for 46.2 per cent of searches. On the other hand, Yahoo has taken a beating in the search terrain coming down from last year’s 29.8 per cent. ComScore had revised its parameters for the study by including searches conducted from within websites too.

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