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Tuesday, August 14, 2007

Reliance Money eyes villages for expansion

Mr Anil Ambani’s Reliance Money on Monday announced a tie-up with Rural Relations, a rural consumer relations organisation, to identify the youth who are willing to work for the distribution of Reliance Money’s financial products. Rural Relations offers its services across 28,000 villages in India. The tie-up was announced by Reliance Money director and CEO Sudip Bandyopadhyay and Rural Relations founder Pradeep Lokhande.
Mr Lokhande said, "We are already present in 1,000 talukas in the country and are ready to roll out Reliance Money outlets in these locations including places like Saswad and Bhor." "Our aim is to identify the youth who have entrepreneurial vision and are waiting for the opportunities in their respective regions to fulfil their ambitions. They would be exposed to the entire world of Reliance Money and its products by way of being a valued partner."
Mr Bandyopadhyay said, "This association will increase our rural penetration by empowering the locals in the growth of the Indian financial sector. The initiative will enhance our customer servicing capabilities, facilitate customer acquisition process and provide our customers the additional convenient locations for completing their financial transactions in the non-urban belts of the country."

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